Even the first video uploaded can garner millions of views. The main thing is that it is creative and engages the audience, and the recommendation system (like Yandex.Zen and YouTube) will do the rest for you.

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For example, if you run a veterinary clinic account, upload cute videos of your patients and tell touching stories of saving kittens and puppies. Selling handmade dishes? Show how in skillful hands a piece of clay turns into a beautiful vase. Do you represent a clothing brand? Find models with unusual looks and wear them in your clothes to the trendy tracks. And in order to get the result in the form of clients, do not forget to leave a link to the site.


Like Instagram, TikTok lets you add your own mask or effect that users can use when filming themselves. This is a great option for promoting beauty brands on TikTok. The audience of the social network — generation Z — do not mind experimenting and seeing themselves with a new hair color or lipstick.


TikTok has its own advertising account and the following promotion formats:

Brand Takeovers (3-5 second video or image) and Topview (video up to 15 seconds). The user sees the ad unit immediately after opening the application. The link may redirect to another TikTok video or external site;
In-Feed Videos (advertising in the feed). Native ads can appear under organic videos or directly in the feed. It is a video up to 60 seconds.